Sustainability is a constant in every aspect of modern life, a moral imperative given the clear evidence of climate change. For businesses, it can also be a market differentiator and a direct contributor to the bottom line. Businesses that embrace sustainability are increasingly attractive for consumers, with research indicating that consumers of all generations have a preference for sustainable products, and are even willing to pay higher prices.
Sustainable practices are especially important in hospitality, with hotels traditionally among the most energy-intensive building types. Hoteliers worldwide are already making highly commendable sustainability actions and pledges, from removing single use plastics to employing water-saving solutions and even adding solar and greenwalls where possible. These actions are visible to guests through initiatives like TripAdvisor’s GreenLeaders program and LEED green building ratings.
Every effort to make an operation green makes a positive contribution, with energy management delivering one of the highest and most easily measured of all cost saving impacts. Reducing energy consumption is especially relevant now, at a time when prices are rising and access to energy sources is restricted. Using energy wisely and saving costs is easier than ever before, given the capabilities of smart controls and connected LED lighting.