Create stopping power and customer loyalty

E-Center

Gaimersheim, Germany

EDEKA is setting new standards at its flagship store with its innovative shop and lighting concept. The eye-catching design for the front of the store showcases and differentiates the Edeka brand.

That is what I call solution-based consultancy. We have acquired the exact lighting we had envisaged for our new shop concept.”

- Thomas Schulte, EDEKA

Customer challenge

What if grocery shopping were more enjoyable? If there were cozy lounge areas, WiFi, abundant parking spaces, advanced online ordering with easy collection from lockers, and plenty of room for a wide range of shopping experiences?

This would definitely appeal to a lot of people, strengthen EDEKA's market position and set new standards for the retail industry. With this strategic objective in mind, the EDEKA construction department has paid particular attention to its ultramodern flagship store in Gaimersheim – with an imposing glass facade, varied shop architecture and wide ranging appeal. These features are perfectly underpinned by its brand-new lighting concept.

A new type of shopping experience

EDEKA had a clear vision of their desired end state. However, sometimes initial ideas are thwarted by technical restrictions. By acting as a consultant and partner throughout the entire planning process, we co-created the lighting concept together with EDEKA and ensured the system and software implementation mirrored their original idea.

An EDEKA-blue strip of light on the façade greets customers from afar, joined by a welcoming glow that shines through the glass façade. In the entrance area, Philips Luminous textile with dynamic content helps create a relaxed atmosphere and gets customers in the mood for shopping. Efficient outdoor LED lights provide excellent visibility in the parking area and help guide customers into the store.

The foundation for all this is the Interact Retail software, which gives the store maxium flexibility, efficiency and sustainability. Developed especially for grocery stores, it offers a portfolio of software applications using connected LED lighting and state-of-the-art control technology. Sensors and preprogrammed light scenarios make managing and maintaining the system easy for Store Manager Franz Käs. And he can make individual adjustments if he wishes at any time via the Interact Retail touch panel or software app on a tablet.

Thomas Schulte and Nico Kessler from the EDEKA construction department are impressed: “We were given excellent advice and have ended up with brilliant lighting solutions for our flagship store.”

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