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The entrance area, which has been transformed into a marketplace, makes a lasting impression. Local suppliers sell their goods from various small stalls. To create a real "outdoor market" atmosphere, beautiful cylindrical Philips Modular Flatmoon fixtures are fitted indoors and outdoors along the enormous glass facade. Selecon spots - which are normally used in the entertainment industry - project a leaf pattern onto the floor, as though the sun is shining through the trees. The lighting in the marketplace uses Interact Retail software to adjust intuitively throughout the course of the day in three stages: in the daytime, the intensity of the lighting is 100%, at dusk this dims to 60% and in the evening the light dims again to 30%. As a result, the customer is guaranteed a unique experience whenever they enter the store.
The lighting plan inside the store is particularly innovative compared to other supermarkets because Fresh food light recipes are used to enhance food preservation and presentation, extending shelf life and ensuring food always looks its best. All lighting is dimmable and managed by Interact Retail software.
An outdoor marketplace feel has been created at the checkout area, as well as in the entrance area of the store. Here, mini 300 Stealth outdoor fixtures ensure a pleasant daytime lighting experience, so that the transition outdoors into the parking area is as comfortable as possible. Dijana Cicak, European Concept Director at Ahold says: "The shop is extremely warm and inviting, partly due to the lighting plan. Initial reactions from customers, trade media and supermarket experts have been very positive."
Location based marketing at aswaaq
Find out how Dubai retailer aswaaq and its customers benefit from the Interact Retail Indoor navigation via the store’s customer app.
Smart supermarket lighting – Globus
Globus supermarket was able to improve stopping power, increase dwell time and grow sales with soft pastel up-lights enabled by Interact Retail Lighting management software.
